This is a step by step guide for Newbies on How to bring their Small Business online in a few easy ways.
Since you are here. You most likely have a small business, which is running offline. But are you satisfied with its growth? Or do you want more? So, Whether you own a small business yourself or would like to work for one. Now is a great time to dive in and be involved in the world of Digital Marketing. Nowadays, the online world is very much a part of our daily lives. It’s not limited to just checking emails, we talk to friends and family, do the shopping and research things to do in our neighborhood. As the time we spend online increases so do the digital opportunities available.
There are mainly two reasons of bringing your business online, one is the Brand Promotion and other is Increasing your Sales and Turnover. Depending on what your needs are and how you want to do things for your business. We have personalized a few steps and strategies for your reference. These will help your small business to grow more and get visibility on the web through Digital Marketing.
The very first step in bringing your Small business online is understanding your market and creating a marketing strategy for the same. Marketing Strategy is like one document where all your guidelines and future plans are recorded. This has your Market Segmentation, Competitor analysis, Content Strategy among other things. While you focus on making the right product, the marketing strategies will focus on bringing it to the right audience. The main focus should be understanding your ‘Product’ and the maximum value it offers at the Right ‘Price’. Accordingly, deciding the right ‘People’ is necessary who will be happy to buy the product. Then comes finding the perfect Place to Promote (or Advertise) it.
After the Marketing strategy is clear. The main step is to mark your presence on the Web. The basics of this are Local listings like Google my business, Different Social Media platforms relevant to your business, creating a Website, and Mobile Apps. Creating a website might not be your first priority because there is so much you can do without a website. You can list your business in local online directories and make a social media page of your business to get more customers online and being found online. But at some point, you’ll need an online home of your own and here a website plays the major role. A one-stop shop for your customers where they can get every information related to your business.
Use Of Search Engines like Google, Bing & Yahoo
Now that you’ve decided your marketing strategy and built your presence on the web. It’s time to use the Search Engines to do wonders for your Small business. Making the right use of search can make your business highly visible on search engines. It includes making your web page search friendly by writing the most appropriate content for your website. You can optimize your website by using SEO (Search Engine Optimisation). SEO helps the search engines understand better what you have to offer. It is an ongoing process and it takes time to improve your website visibility.
Constant work is required to optimize your content using the right keywords or Key Phrases. Researching the keywords that your potential customers are searching for should be in your SEO plan. The trend keeps changing from time to time and adapting according to the trend is imperative. Better content simply means more possibilities of getting backlinks from other similar websites. If you have lots of quality links to your website, it means many different people on the web believe that your site has good content. Search engines will see these links as a sign that you have a high-quality site, perhaps a good option to show searchers. Getting links to your site is quality and not quantity.
Use Of E- Commerce
So, what do you think E-commerce is? Is it just a fancy name for selling products online or is there more to it? Yes, there is a lot you can do with E-commerce and bring good fortune to your business. It helps in expanding your business locally and Internationally. Any business that sells products in a physical shop can do the same by selling products in a virtual shop using E-commerce. For that websites are recommended. You can use an E-commerce integration with your basic sites to increase your sales. But you can also sell on 3rd party Online stores like Amazon, Flipkart.
Read more : Welcome to the world of digital marketing.
Other Advertising Methods To Grow Your Small Business More
Now, you’ve made a good presence on the internet and you also have quality content on your website. If you are still unsatisfied with the results and the turnover your business is generating then there are few other online Digital Marketing methods you can use to bring more turnover to your Business. These methods are
- Social Media Marketing.
- SEM (Search Engine Marketing)
- Display Advertising
- Email Marketing
According to google, 2.95 billion people used social media in 2019 worldwide. The reach social media has is mind-boggling. It is one of the best ways to promote and grow your business further. It’s a great platform to reach people you might not be able to reach just by a website. Whereas, Search Engine Marketing is a modern way of advertising. It is a paid advertisement but you don’t spend unnecessary investment when you invest in SEM unlike offline ways of advertisements such as newspapers and magazines. Advertisers only have to pay when someone clicks on their ads.
Same way Digital Advertising, Email Marketing, and Making a Mobile app will help in bringing more customers to you which in turn will make your business grow.
But we’ll talk about these in detail in our next write-ups. For now you are up and ready with your online Business with the help of our guide on ‘How to Bring your Small Business online’. The Wonders of Digital Marketing eh?
Read more: Welcome to the world of digital marketing.
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