The year was 1931, the world had just got out of severe depression. Probably the first the world ever saw. The so-called ‘Great Depression’ had devastating effects all over the world. Income, tax revenue, profits, and prices dropped, while international trade fell by more than 50%. Unemployment in the U.S. rose to 23% and in some countries rose as high as 33%. Something of this sort again happened in 2008 during the ‘Global Crisis’ when Americans alone lost 2.6 million jobs.
The reason I am telling you about these Economic depressions is to make you understand the severity of situation corona has the potential to bring. In India, Over 122 million people in India lost their jobs in April 2020, according to estimates from ‘Centre for Monitoring Indian Economy’. And a recent report from MSME officials estimates that 100 million people may go unemployed as Coroa induced recession comes in place.
Corona has caused several businesses to shutdown amid restrictions and loss of revenue to even bankruptcy. This has forced most employers to formulate pay cuts and even fire some of their staff. Several countries including India have announced packages to help revive the economies after extended periods of lockdown. During these hard times, our evolutionary extinct takes the steering and forces us into the ‘Survival of the fittest’. Only the most competitive employees survive. This makes it imperative for us to skill up.
During the pandemic lock-down, all of us had enough time to work on our pre-existing skills if not learn a few new skills. A few of us build a few hobbies. Some of us bettered our cooking, some worked on our physical health and some took up reading. The smart ones learned new skills. From trading to editing to designing. And since you are here, I gather you are from the latter category. Now let’s see how we can still utilize this period to develop marketing skills that will help us take forward our career in a post-Coronavirus world.
Although there are several free courses available out there on Learning sites like Udemy, Linkedin, Coursera. I would only talk about the one that I recommend. ‘Fundamentals of digital marketing’ by Google Digital Unlocked is probably the best course out there for business owners and workers.
About the course:
With the course you can master the basics of digital marketing. It is an ‘Interactive Advertising Bureau’ accredited course. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn your knowledge into action. The course takes about 40 hours to complete post which you need to pass the final exam to get your certification. You can also download and share your certification on your LinkedIn profile and your CV.
The skills you’ll learn in the course include :
Analytics and data insights: How to collect and analyze user data and turn it into actionable insights.
Business strategy: How to define and track clear goals, segment audiences, and analyze data to help improve your online marketing efforts
Content marketing: How to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.
Display advertising: Identifying the right audiences, ad networks, and strategies for display ads.
E-commerce: All the strategies and tools you need to build an online store, sell effectively online, and optimize the user experience.
Email Marketing: Master the basics of email marketing, including how to track responses, create simple landing pages, and use A/B testing.
Local marketing: Reach and engage potential customers nearby, using local directories, mobile marketing, and by building a local search presence.
Mobile: Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.
SEM: In this introduction to Google Ads, learn about the different research tools available. Plus how to choose keywords and optimize campaigns for a better return.
SEO: Understand the differences between organic and paid search. Learn how to develop the most effective SEO plan, and optimize web pages so that users can find content easier.
Social Media: Find out how to identify the right social network sites. Create great content users will love and measure your success.
Video: Discover how to integrate video into an online strategy. Create video ads on a budget, and make sure they’re seen by the right people.
Web optimization: Identify the right digital channels that will help you achieve your business goals and create better online user experiences.
Up-skilling and becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.
Start your course here.