Logos are the first point of contact for your business. it is the first thing a prospective customer sees when they come in contact with your business at different platforms. it makes it important that your logo outlines your brand values distinctively. In this article, I am going to talk about how you can create your logos for free in a few easy steps.
Today we are going to use www.canva.com for creating our free professional logo. Lets go to the website.
On the right hand top corner of the page click Create a design. Now select Logo. It will take you to a separate page. I suggest you log in to the website so that you can save your progress. It’s free.
You’ll be redirected to a new page. Now select a template from thousands of free available. All the templates are categorized, most for free. Select a category which is closest to yours. For our current purposes we have chosen Gaming. Click on the template and it will be added to your work-area to make any changes to it if needed.
Now do some changes to the template as per your requirement. Make the logo consistent with your brand colors. If you still haven’t finalized your brand colors I suggest you do it right now. Choose your brand colors carefully. They should define the meaning and values of your brand. Develop a set of colors that can be recognizable with your brand. You don’t need to add many colors. Facebook, for example, uses just one color for its whole business. The color code #3b5998 which is a shade of blue. Decathlon’s Colour-code is #0082c3, which is also a shade of blue.
Read why colors form an Essential part of your brand strategy.
Now add some elements of your choice to reflect your brand theme. When you know the business you can strongly reflect the business’s purpose through your logo. For example, if its a sports goods business it is only logical to include an element of this in it. Or add a laptop icon to show that yours is an internet business, or an ice-cream to show an Ice cream parlor. It is imperative that your customers see your logo and are able to know about the business through it. That way you don’t have to spend humongous amounts on Brand promotions.
Remember you need to talk about your business without the use of words. Make sure you leave space around your logo so it creates maximum visual impact. While you are at it also decide a strong tagline. It should be short and impactful. Make sure it defines what is special about your business which makes it different from its competitors. Hit and try with any of the features and when you are happy with the results download the logo for free. There are some elements and templates that cost some money to download. The free ones have a small text on the right hand down corner mentioning its free. Download the finished logo from the top right corner. Click download and select PNG if you want a large-sized image.
Using these same guidelines you can create your business cards, stationery, flyers, brochures, product descriptions, blog posts etc.
Consistent use of Branding Kit can help you make your brand distinguishable and recognizable. Comment your questions and we will get back to you.
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