Logos are the first point of contact for your business. it is the first thing a prospective customer sees when they come in contact with your business at different platforms. it makes it important that your logo outlines your brand values distinctively. In this article, I am going to talk about how you can create …
Advertising refers to a process of buying a space to promote products or services by a business. Advertising may be personal, targeted or general. But in context of digital marketing, advertising is almost always targeted. Advertising strategy refers to the plan to reach targeted customers (new or old) on predetermined platforms for a longer period …
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Keyword research is the process of discovering keywords, phrases related your business that your audience will type into search engines or in simple words, how your users will find you online. It is arguably one of the most important elements of SEO, without keyword research your whole effort of SEO will be highly non-effective. You …
A brand kit concerns your brand’s visual identity. It includes your logos, covers, icons and a pre-set templates of all your creatives. A brand kit is a quick guide to all your creatives, brand colours, fonts and helps in keeping a consistent design. A proper Brand kit assigns a unique identity to your brand, making …
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Content Strategy is like the manual where you record all the aspects of your Content. It will include your target audience, type of platforms, type of content and time of posting. In simple words, Content Strategy is related to the what, whom and when of content Marketing. I have talked about how you can create …
Competitor Analysis is the process of researching about your competitors- their products, USP (unique selling proposition), strategies and market share. Competitor analysis helps businesses to stay updated with their competitors and the environment around them. Further, competitor analysis can help a small business to understand the market trends, understand their weaknesses and strengths. Businesses can …
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We all know, great content when we see it. But, do you struggle to make good content for your website or social media? How do you provide or create the best content possible for your audience in few easy steps? If you are looking for answers to these questions then the next few minutes you …
Marketing Strategies are like a single source of guidance for your success in your marketing campaigns for your small business. It includes all the vital information about bringing your business online. While you focus on making the right product, the marketing strategies will focus on bringing it to the right audience. Digital Marketing Strategy can either be …
This is a step by step guide for Newbies on How to bring their Small Business online in a few easy ways. Since you are here. You most likely have a small business, which is running offline. But are you satisfied with its growth? Or do you want more? So, Whether you own a small …
Digital marketing can be described as the sum of activities undertaken by a business to promote their Products/Services or generate leads on the Web. It can include Social media marketing, Search engine marketing, Content creation among other things. In this fast evolving world of business, In order to make money investing money is imperative. If …
