advertising strategy

Create an advertising strategy for your small business

Advertising refers to a process of buying a space to promote products or services by a business. Advertising may be personal, targeted or general. But in context of digital marketing, advertising is almost always targeted. Advertising strategy refers to the plan to reach targeted customers (new or old) on predetermined platforms for a longer period …

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Brand kit for small business

How to create your brand kit: colours, logos, creatives

A brand kit concerns your brand’s visual identity. It includes your logos, covers, icons and a pre-set templates of all your creatives. A brand kit is a quick guide to all your creatives, brand colours, fonts and helps in keeping a consistent design. A proper Brand kit assigns a unique identity to your brand, making …

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Competitor Analysis

Competitor analysis for Small Business: How to do it?

Competitor Analysis is the process of researching about your competitors- their products, USP (unique selling proposition), strategies and market share. Competitor analysis helps businesses to stay updated with their competitors and the environment around them. Further, competitor analysis can help a small business to understand the market trends, understand their weaknesses and strengths. Businesses can …

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Marketing agency

How to create your marketing strategy

Marketing Strategies are like a single source of guidance for your success in your marketing campaigns for your small business. It includes all the vital information about bringing your business online. While you focus on making the right product, the marketing strategies will focus on bringing it to the right audience. Digital Marketing Strategy can either be …

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Marketing agency

Welcome to the world of digital marketing.

Digital marketing can be described as the sum of activities undertaken by a business to promote their Products/Services or generate leads on the Web. It can include Social media marketing, Search engine marketing, Content creation among other things. In this fast evolving world of business, In order to make money investing money is imperative. If …

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