The human condition is temporary, ephemeral. This can be beautiful envisaged by a short story, read along. There was once a king ‘Gyanendra’ who lived and ruled in the serene valley of Kashmir, a long time ago. The kingdom was growing its borders, the coffers were full, the subjects were happy, no imminent threat loomed …
Are you awaiting for the Post pandemic world? The most troublesome things we are hearing in the on-going crisis or Pandemic : The collapse of customer demand, Supply chain interruptions, Unemployment, Economic recession, and Increased uncertainty. And like the health and humanitarian sides of the crisis, the business side needs ways to recover. Ad hoc responses …
By digital life, I mean using gadgets instead of toys. This is the way in which the life of the average child has changed within two decades. The other day, I was discussing with my mother,” I was a lucky child.” Guess why… I have run behind my friends to catch just a speck of …
The year was 1931, the world had just got out of severe depression. Probably the first the world ever saw. The so-called ‘Great Depression’ had devastating effects all over the world. Income, tax revenue, profits, and prices dropped, while international trade fell by more than 50%. Unemployment in the U.S. rose to 23% and in some …
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It’s no secret that businesses have been impacted post COVID19. We understand the intensity of the situation, yet we still are curious to know how businesses will make a comeback. Aren’t we? Of course, the answer is yes. Most of us are the breadwinner of our families, saying it considering big-Indian families! It only got …
Will digital marketing help revive the tourism industry? Will Hotels, restaurants flourish after the pandemic? We are going to talk about how marketing helps in running the Tourism industry. Did you know about the Calcutta- London-Calcutta bus service ? The bus traveled between the two most important cities in the British empire. According to travel industry …
Marketing Psychology is an area of specialization in psychology that uses the principle of psychology in the process of marketing. Before even jumping into tips and tricks of using psychology to market one’s product it is important to understand the two terms that form “marketing psychology”. First of all, psychology is the science of behaviors …
Logos are the first point of contact for your business. it is the first thing a prospective customer sees when they come in contact with your business at different platforms. it makes it important that your logo outlines your brand values distinctively. In this article, I am going to talk about how you can create …
Advertising refers to a process of buying a space to promote products or services by a business. Advertising may be personal, targeted or general. But in context of digital marketing, advertising is almost always targeted. Advertising strategy refers to the plan to reach targeted customers (new or old) on predetermined platforms for a longer period …
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Keyword research is the process of discovering keywords, phrases related your business that your audience will type into search engines or in simple words, how your users will find you online. It is arguably one of the most important elements of SEO, without keyword research your whole effort of SEO will be highly non-effective. You …
